Scope of Data Collection We collect and process various types of data when you use our services, which may include:
Personal identifiers (e.g., name, contact details, and account information).
Behavioral data (e.g., your interactions, preferences, and usage patterns on our platform).
Technical data (e.g., device information, IP addresses, and cookies).
Transactional data (e.g., payment history, order details).
Purpose of Data Usage The data we collect may be used for the following purposes:
Product Enhancements and Feature Development: We use user data to identify areas for improvement and develop new products, features, and services to enhance the overall experience.
AI Innovations and Machine Learning Models: Your data will help train AI algorithms to deliver personalized recommendations, improve automation, optimize performance, and introduce intelligent solutions such as predictive analytics, smart notifications, and chatbots.
Research and Analytics: We may analyze user data to understand market trends, user behavior, and how our services are being used to inform future development.
Service Personalization: Your preferences and behavior will enable us to customize content, offers, and services to suit your individual needs.
Explicit Consent Requirement Before we use your data for any AI or research-related projects, we will seek your explicit consent for:
Processing your data for AI development purposes.
Aggregating your data for research that helps improve our algorithms and service offerings.
Sharing anonymized insights or research results with our partners, in compliance with applicable laws.
Data Minimization and Anonymization Whenever possible, we will anonymize or pseudonymize your data before using it in AI models or research to ensure that it cannot be directly linked back to you. We aim to minimize the amount of personal data collected and used to the least necessary to fulfill the outlined purposes.
Third-Party Involvement We may work with third-party vendors, contractors, or partners to help in developing AI features, products, and other innovations. These third parties will have access to only the necessary data and are required to:
Maintain the confidentiality of your data.
Use your data exclusively for purposes that we authorize, such as improving AI accuracy or scaling product features.
Comply with Sri Lankan laws, including the Personal Data Protection Act, No. 9 of 2022, and relevant data privacy standards.
Data Retention We will retain personal data used for AI and research projects only for as long as necessary to fulfill the intended purposes or as required by law. When your data is no longer needed, we will securely delete or anonymize it.
User Control and Rights As a user, you have the following rights in relation to your personal data:
Right to Information: You can request details of the personal data we hold and how we are using it.
Right to Correct: You can ask us to correct inaccurate or incomplete data.
Right to Object or Withdraw Consent: You may withdraw consent to the use of your data for AI projects or other specified purposes at any time.
Right to Erasure: You can request the deletion of your data if it is no longer necessary for the purposes for which it was collected or processed.
Right to Data Portability: You can request a copy of your data in a commonly used format.
Security Measures We implement robust technical and organizational measures to safeguard your data from unauthorized access, disclosure, alteration, or destruction. Our AI and development processes are subject to strict security protocols, including data encryption, access controls, and regular audits.
Compliance with the Law Our data collection, processing, and sharing activities will always comply with the Personal Data Protection Act, No. 9 of 2022 of Sri Lanka and any other applicable data protection regulations. In the event of any significant changes to the law, we will update this T&C and notify users accordingly.
Opt-out Mechanism and Updates
You may opt out of data usage for AI development and new features by disabling specific settings in your user account or by contacting us directly. However, please note that certain features may not function properly if you choose to opt out.
We reserve the right to update or modify this policy to reflect changes in our practices or to comply with new legal requirements. We will notify you of any substantial changes, and your continued use of our services will constitute acceptance of the updated terms.
Contact Us If you have any questions or concerns about how your data is being used, or if you wish to exercise any of your data rights, you can contact our Data Protection Officer at: